Design: Sara Fang, Ananda Ray
Art Direction: Nicole Segura, Nicholas Slade, Mutunga Muteku
Copywriting: Fran Lauck
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Make It Here
Detroit contains vibrant art, design, and music communities, but it struggles to gain recognition as a creative hub due to its association with the automotive industry. In this campaign, I designed a visual identity that avoided the "gritty comeback" narrative but would instead spotlight Detroit's creative spirit.